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Home / Guidline / Not - to - do for Search Engine Optimization , SEO
  Not - to - do  
  Text presented in graphics only on ACTUAL body text on the page
    Penalty for over web optimization practices  
    Don't link to link farms, FFAs (Free For Alls)  
Redirect through refresh meta tags
Poison words = this penalty has been loosened - many of these words now appear in normal context, with no problems. But watch your step
Excessive cross-linking
Stealing images/ text blocks from another domain
Keyword stuffing = Copyright violation
Excessive JavaScript = Don't use for redirects, or hiding links
Flash page = Most (all-?) SE spiders can't read Flash content
Use of Frames = Spidering Problems with Frames - STILL
Invisible text
Gateway, doorway page
Duplicate content
HTML code violations
Traffic Buying - Link Buying
Presenting one webpage to the search engine spider, and another webpage to everybody else