About us
  Our Methodology
  Team
  Contact
  Service Request
  Software Development
  Web Design
  E-Commerce
  Web Hosting
  Domain Name
  Site Analysis
  Keyword Researching
  Developing - Optimizing
  Link Popularity
  Monitoring - Reporting
  Media Comparison
  SEO Tips
  Not - to - do
  Major Search Engines
  Payment
Company
Services
SEO
Guideline
 
 
       
   
 
“At INNOVATIVE we offer innovative services to make advance web technologies available to everyone”
Domain Name
Web Hosting
SEO
Home / SEO / Link Popularity
Link Popularity Link Building
Having identified potential link partners, the next step is to request, purchase, or exchange links
Free Links
Specialty directories will often list capable sites for free as they are glancing to provide good content and attract more visitors to their own sites. Also, distributors, agents and suppliers will often link to your site for free as they stand to benefit from your success. Some times clients also offer free links provided you have developed a good relationship with them.
Paid Links
Links can also be purchased. For most sites, there are often several sites that will sell their ad space or listings. But you must be careful in choosing them, as many times these sites provide no link reputation since the links are shown on pages hidden deep in their sites
Mutual Links
Complementary sites, partners, and directories are often willing to exchange links in order to improve their own site's link popularity
Link popularity is another important algorithm used by search engines to rank the sites. Though a site is optimized by keywords or phrase the website won't be ranked higher unless other sites authenticate it by linking to it. This means one must improve the link popularity for making the site search engine friendly
At Innovative, we proactively improve your sites link popularity by the following ways
  Recognition of possible links
The initial step in the link enrichment process is identifying potential link prospects. In this process we manually check for the competitive sites that are ranking well for your preferred terms. Then evaluate who link to them and why. Once completed, this information is presented to the client for review. Common link opportunities include
Directories -Industry specific online directories can provide links.
Clients and Partners - Many companies have partners in distributors, sales agents, key suppliers and clients who may link to their site
Complementary Sites - Other sites that don't compete with you but sell to your same target market are often keen in sharing traffic through mutual linking
Advertising and Sponsorships - Many sites get link popularity from ads that they run on sites, events, or organizations that they sponsor