How Google AdWords works? - Benefits of advertising with Google AdWords

Reach people at the precise moment that they’re searching for what you offer.

• With AdWords, you can reach new customers as they search on Google for words related to your business, or browse websites with related themes. Plus, you can stay in control of your advertising costs. We’ll help you understand how AdWords works and provide an overview of basic AdWords concepts.
Want to grow your business? Put your message in front of potential customers right when they're searching for what you have to offer.
• Reach people at the precise moment that they’re searching for what you offer.
• Your ad is displayed to people who are already searching for the kinds of products and services that you offer. So those people are more likely to take action.
• You can choose where your ad appears - on which specific websites and in which geographical areas (states, towns or even neighbourhoods).
• The Google Display Network (GDN) alone reaches 80% of Internet users in the US.

Reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad.

Only pay for results - Make changes any time

• With AdWords, you can set your daily ad budget and change it whenever you want. And you only pay when potential customers click on your ad to visit your website. .
• No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click on your ads and visit your website.
• They're your ads. So whenever you want, you can adjust your budget, change your ad copy and pretty much anything else about your campaign, right within AdWords.

Advertise globally or locally, Know how your ads are doing

• Where are your customers? You can tailor your AdWords campaign so that your ads appear to people just in your town or state, or all around the country or even the entire world.
• With AdWords, you always know what you’re getting for your money. Our tools & detailed reports can tell you what’s working, what isn’t, & how you can improve your campaign.
You can choose where your ad appears - on which specific websites and in which geographical areas (states, towns or even neighbourhoods).
• Your ad is displayed to people who are already searching for the kinds of products and services that you offer. So those people are more likely to take action.

Show up on the right websites

Want to reach even more people? Show your ads on websites that are related to what you’re selling. Today, more and more people browse the web from phones and tablets. AdWords ads make it easy for those people to find your store's address or website when they're close by - or give you a call directly from your ad.
• Today, more and more people browse the web from phones and tablets. AdWords ads make it easy for those people to find your store's address or website when they're close by - or give you a call directly from your ad.
• Reach people at the precise moment that they’re searching for what you offer.
• The Google Display Network (GDN) alone reaches 80% of Internet users in the US.

Reach the right people at the right time

• With AdWords you can get the right message in front of the people you most want to reach. Here are a few tips on how to target your ads.
Pick specific keywords - When people search the web, they tend to use specific phrases like “yoga studio in springfield,” rather than general ones like “yoga.” So, when it comes to selecting keywords, be specific, and keep your ads (and budget) targeted to the most interested people.
Try out multiple ads - Ads, like keywords, help people decide if your business is what they’re searching for. If you offer several different products or services, try creating a unique ad for each one. A yoga studio, for example, might want to create one ad for beginners and another for more advanced classes.
Target specific locations - AdWords makes it easy to put your message in front of people anywhere in the world. But what if you’re only interested in potential customers within a 10-mile drive? No problem: you can use geo-targeting to show your ads in a particular area, whether it’s a city, region, country or specific distance from your business.
Advanced targeting options - All that was just the beginning. We didn’t even get around to talking about how you can show your ads on specific days of the week, hours in a day, or different placements or devices. Check out the Ad types section for more info.

Ad costs - How much you invest is up to you

• AdWords differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction. - How much you invest is up to you. You’ll start by choosing a daily budget you’re comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.

Control your budget .
• With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options that you can choose from. • You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.
• There’s no minimum spending commitment. With ads on Google you're not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.
You're in control of your cost-per-click - We set cost-per-click prices via an automated auction system. As an advertiser, you get to specify the maximum amount (max CPC bid) you're willing to pay for each prospective customer that visits your website by clicking on your ad. This bid then determines how high up on the search results page your ad appears, which eventually determines how often people notice and click on your ad.

Ad types - Google AdWords ads aren’t one-size-fits- for all. There’s a whole range of ad

• Google ads aren’t one-size-fits-all. There’s a whole range of available ad types that you can choose to adopt, from placing a text ad next to search results to reaching web-browsing customers with eye-catching image ads, and even advertising on YouTube. Once you’re ready, you can choose what ad types are right for you.

Google search results

Reach customers right when they’re actively searching for what you have to offer.

 

Show up on mobile phones

Get in front of people right when they’re searching or browsing on their mobile phones.

 

Show up across the web

Choose from millions of websites which sites’ content will be the best match for your ads, and your business.

 

Create image and video ads

Capture people’s imagination, and define your brand, with eye-catching online image and video ads.

 

Advertise on YouTube

It’s one of the most viewed sites on the Internet. Make sure you’re seen there.

 

How to get started

We’ll guide you through step by step & your first campaign doesn’t have to be perfect. Click Here